AI readiness audit
Data, systems and team readiness scored in numbers.
AI Transformation Consulting + 90-day roadmap
Consulting for organisations that know AI matters but not where to start: process audit, ROI-ranked use cases, a 90-day roadmap, and the first system built together.
Talk to an engineerWhat we build
From “where do we start?” to a first AI system with measurable results.
90-day roadmap
Budget, team and measurable outcomes per phase.
Pilot build
The fastest-payback use case built together, end to end.
Features & capabilities
ROI-ranked use cases
Chosen from your real work, not from trends.
Data readiness
Know before spending whether your data is enough.
Governance + PDPA
Safe, lawful AI-use policy for the whole organisation.
Vendor-neutral tooling
Recommended by fit, not by affiliation.
Team training
Workshops so your team runs and extends AI after we leave.
KPI dashboard
Every use case’s return tracked in one place.
Where to start, by department and by industry
Where to start depends on which department is ready, the data you have, the rules you follow and the work that pays back first. The first six are by department, the last six by industry.
AI roadmap for executives and finance
“The management report arrives on the 10th of the following month, the numbers from three systems disagree, and half the meeting goes to arguing which figure is right.”
What we build- An audit that traces every figure in the management report back to its system and the hands it passes through, and shows where the numbers stop agreeing
- A list of finance use cases ranked by payback, such as a faster month-end close, automatic reconciliation and a daily P&L summary
- A 90-day roadmap that says which phase connects which system, who on the team it needs and how each phase is measured
- The first system, built together: a management report that pulls from the ERP and the accounting system into one set, with a note each morning on what changed and why
- A rule for which set of numbers is official and who may change it, plus a workshop where executives learn to question that data in plain language
Connects withSAP · Oracle NetSuite · Microsoft Dynamics · PEAK · Excel · Power BI
AI roadmap for sales
“Customer knowledge lives in each rep’s head. When someone leaves, the customers leave with them, and nobody knows why a deal was lost.”
What we build- An audit of where customer data actually lives, in email, personal LINE chats, each rep’s Excel or a CRM nobody fills in, and at which stage deals are lost most often
- A list of sales use cases ranked by payback, such as a self-filling CRM, pre-meeting briefings, lead scoring and a nudge when a customer goes quiet
- A 90-day roadmap that says which phase moves data from where, who on the sales team pilots it and how it is measured
- The first system, built together: a CRM that reads email and chat and logs them itself, with a one-page briefing of history and open points before every meeting
- A rule that customer data belongs to the company and who may see what under PDPA, plus a workshop so reps use it from their phone in the field
Connects withSalesforce · HubSpot · Zoho CRM · LINE OA · Gmail and Outlook · Google Sheets
AI roadmap for production and operations
“We find out a machine is failing when it has failed. The line stops for a day. The sensor data exists; nobody looks at it.”
What we build- An assessment of your machine data: which sensors record what, how many months of history exist, and whether the repair records are enough to predict failures yet
- A list of production use cases ranked by payback, such as failure warnings, camera inspection, production planning and shop-floor output logging
- A 90-day roadmap that picks one machine or one line to start with, says where extra sensors are needed and how the result is measured
- The first system, built together: an early warning for the machine that stops most often, reading sensor values and repair history and alerting maintenance on LINE when readings drift
- A rule on who decides to stop a machine or change the plan, and a workshop so line supervisors and maintenance read the results and run the system themselves
Connects withSCADA · PLC and IoT sensors · MES · ERP · CMMS · Power BI
AI roadmap for HR
“One opening draws 300 applications. HR can read 50 a day, and by the time we interview the good ones they’ve taken another job.”
What we build- An audit of where HR’s week goes, from reading applications and answering leave questions to onboarding paperwork and collecting appraisal forms
- A list of HR use cases ranked by payback, such as application screening, a policy assistant for staff questions, onboarding and appraisal summaries
- A 90-day roadmap that says which phase uses which employee data, how it passes PDPA and how it is measured
- The first system, built together: screening that scores applications against your criteria, summarises each candidate on one page and books interviews through the interviewers’ calendars
- A rule that rejections, offers and anything else that affects a person go through a human, plus a workshop so the HR team adjusts the criteria themselves
Connects withJobsDB · LinkedIn · HRIS · Microsoft 365 · Google Workspace · LINE OA
AI roadmap for marketing
“Three marketers produce content for five platforms. Every piece starts from a blank page, and there’s no time to measure what works.”
What we build- An audit of where the marketing team’s time goes, from writing posts and making images to answering comments and gathering numbers from each platform, and where the product data and brand voice live
- A list of marketing use cases ranked by payback, such as content drafting, consolidated ad reporting, comment replies and customer segments from the data you have
- A 90-day roadmap that says which phase connects which platform, who approves content and how it is measured
- The first system, built together: a drafting assistant that reads your product data and brand voice guide and proposes a draft per platform, with a dashboard of results across every channel
- A brand voice guide written so AI can follow it, a rule for which posts need a person first, and a workshop so the team briefs and edits the drafts themselves
Connects withFacebook and Instagram · TikTok · LINE OA · Google Ads · Shopee and Lazada · Canva · Google Sheets
AI roadmap for IT and data
“Every department wants AI, but the data sits in ten systems, nobody knows which one to trust, and PDPA is a worry.”
What we build- An AI readiness audit that walks every system in the organisation: what it holds, how it can be connected, which data sets can be trusted and which duplicate or contradict each other
- An AI-use policy for the organisation that says which data may leave the building, which must stay, who approves and how it passes PDPA
- A 90-day roadmap that ranks the AI requests from every department by payback and data readiness, and says what data has to be prepared first
- The first system, built together: a shared data layer other departments can connect AI to without asking for access to every system, with an audit log of who pulled what and when
- A tool and model recommendation chosen on fit and price, cloud or on-premise, plus a workshop so the IT team can assess the next request itself
Connects withSAP · Oracle · Microsoft 365 · Google Workspace · Active Directory · Snowflake and BigQuery · Power BI
Forward Deployed Engineers (FDE) for AI adoption
“We bought ChatGPT and Copilot licences for everyone and ran a training day. Three months later almost nobody uses them, the pilot never left IT, and the consultants’ roadmap is sitting in a drawer.”
What we build- Forward deployed engineers who sit with your teams, at your Bangkok office and in the chat and tools they use, and list the daily jobs AI can really help with, with the time each takes today
- The first use cases live on your own systems and data, such as LINE OA, the ERP, the document store or Microsoft 365, measured against a baseline the team agreed before we started
- The groundwork that makes AI safe to run: role-based access, audit logs, PDPA handling, evaluation sets that score the answers, guardrails and a cost dashboard
- Prompts and agents fitted to each team’s work on the licences you already pay for, such as ChatGPT Enterprise, Microsoft 365 Copilot or Gemini in Google Workspace, with usage reported per team
- A champion in each team, trained by us until they can build and fix things, plus the code, runbooks and evaluation sets handed over so you can carry on without us
Connects withMicrosoft 365 Copilot · ChatGPT Enterprise · Google Workspace and Gemini · LINE OA · SAP and other ERPs · SharePoint and Google Drive · Internal databases
AI roadmap for a factory
“Management wants an Industry 4.0 plant, but the floor still logs output on paper, and the sensors we bought produce data nobody uses.”
What we build- An assessment of how usable your machine, quality and production data really is, which parts still live on paper and where more needs collecting
- A list of use cases ranked by payback, such as camera inspection, failure prediction, production planning and output logged from the floor instead of on paper
- A 90-day roadmap that picks one line to start on, with the budget, team and metric for each phase, presented to the board
- A pilot built together on one line, measured in scrap reduced or machine hours gained against the months before
- A rule on who decides to stop the line or release a lot, and a workshop so shift leads and the engineering team run the system themselves
Connects withERP · MES · SCADA · CMMS · Power BI · Google Sheets
AI roadmap for healthcare providers
“Every department proposes its own AI project, nobody can say which comes first, and patient data can’t be used outside the system.”
What we build- An assessment of data readiness in the HIS and the systems around it, with the limits set by health-data rules and PDPA: which data can be used, where and under what conditions
- A list of use cases that stay clear of diagnosis, ranked by payback: appointments and reminders, claims paperwork, record summaries for doctors and patient questions on LINE
- A 90-day roadmap reviewed by medical, IT and legal teams, with the budget, team and metric for each phase
- The first system, built together in one department, such as appointment confirmations and reminders or a claims-document assistant, measured in waiting time or paperwork reduced
- An AI governance framework for the hospital: which patient data a model may use, where it must stay and where a clinician must check, with training for the team
Connects withHIS · Medical records system · Insurer systems · LINE OA · Microsoft 365 · Power BI
AI roadmap for financial institutions
“Data and budget are not the problem. Every project stalls on compliance and risk, so nothing ever leaves the lab.”
What we build- An assessment of your data and systems, with the regulatory requirements and PDPA conditions that bear on each use case
- A list of use cases designed with compliance, starting with low-risk back-office work: reading account-opening documents, summarising claims, answering staff questions on internal rules
- An AI governance framework that states what data a model may use, where it lives, where a person must check and what is recorded for auditors
- A 90-day roadmap with the budget, team, metrics and the evidence each phase must produce for compliance to approve the next
- A pilot built together with one team, with an audit log of every answer, and a workshop so the compliance team reads the results and assesses the next project itself
Connects withCore banking · Insurance and claims systems · Microsoft 365 · Active Directory · Power BI · Private LLM
AI roadmap for retail
“Branch sales sit in the POS, customers in the membership system, stock in the ERP. The three never talk, so nobody knows what to send to which branch.”
What we build- An audit of what your POS, membership system and ERP hold, how each can be connected, and whether product and branch codes match across the three
- A combined data set that lays sales, members and stock for every branch in one picture, with a dashboard area managers open themselves
- A list of use cases ranked by payback, from branch-level stock forecasting and member recommendations to branch-level promotions
- A 90-day roadmap that picks one product category to start with, with the budget, team and metric
- A pilot built together: replenishment suggestions per branch for that category, approved by purchasing, measured in stockouts and overstock reduced, with training for branch and purchasing staff
Connects withPOS · ERP · Membership system · Shopee and Lazada · LINE OA · Power BI · Looker
AI roadmap for transport and warehousing
“Routes are planned from one dispatcher’s experience. The day he’s off, everything slips, and customers asking when their goods arrive get a rough guess.”
What we build- An assessment of the GPS, job-sheet and delivery-time data you hold: how far back it goes, whether the systems agree, and which parts still live on paper or in LINE
- A list of use cases ranked by payback, such as daily routing, delivery-time prediction, automatic customer updates and job sheets read from photos
- A 90-day roadmap that picks one zone of trucks to start with, with the budget, team and metric
- A pilot built together: a daily route proposal for that zone, checked and adjusted by the dispatcher before the trucks leave, with delivery windows sent to customers on LINE
- A written rulebook that turns the dispatcher’s conditions into company rules, and a workshop so dispatch and customer service run the system themselves
Connects withTMS · WMS · GPS tracking · LINE OA · ERP · Google Sheets
AI roadmap on a limited budget
“We know we need AI because competitors have started. We have no IT team, no million-baht budget, and a fear of buying tools nobody uses.”
What we build- Two days of us working alongside your team, noting who does what, where the work repeats and which job eats most of the owner’s time, written up as a list of jobs with the hours each takes
- One job chosen as the best payback, with the reasons it comes first and which jobs can wait
- A roadmap that starts with the tools you already have, such as LINE, Google Workspace or Microsoft 365, and says what you would pay extra for and what you would not
- The first system, built together within a few weeks: orders read from LINE into a sheet, routine customer questions answered, or a sales summary for the owner every morning
- Training and a short manual so someone in the family runs it from here, with a line to us after handover
Connects withLINE OA · Google Workspace · Microsoft 365 · FlowAccount · PEAK · n8n
How it works
01
Audit & assess
Interviews, process walk-throughs, organisation-wide readiness scoring.
02
Deliver the roadmap
A 90-day plan with budget and KPIs, presented to the board.
03
Build the pilot together
The first use case shipped for real, which builds momentum for the next phase.
Works with the tools you already use
We recommend and deploy the tools that fit your organisation best.
ClaudeGPTGeminiMicrosoft 365Google WorkspacePower BILookern8n
Development process
- 1
Discover
Requirements, users and success metrics, with scope and price fixed before we start.
- 2
Design
UX and system architecture; the prototype is approved before anything is built.
- 3
Build
AI-accelerated sprints with a demo every week, reviewed by senior engineers.
- 4
Test
QA, security and performance verified against the agreed scope.
- 5
Launch & care
Production deploy, team training, and a monthly care plan.
Why DNA Maker
500+ projects since 2012
Enterprise track record across Thai banking, energy and retail leaders.
Fixed scope & price
Agreed before we start, with no surprises mid-project.
AI-fast, senior-reviewed
Our team builds with AI, so we deliver 3× faster with senior engineers guarding quality.
5 languages, Bangkok-based
We communicate and deliver in Thai, English, Japanese, Korean and Chinese, with PDPA in mind.
Turn your business problem into a system that works for you
Tell us today — get an executive-ready proposal with the plan and budget.
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