Sales & support chatbot
Answers, recommends and closes on every channel.
AI Agent & Chatbot Answers, sells, and acts for you
AI agents trained on your business that answer customers, qualify leads, take bookings and drive your backend on LINE OA, web and Facebook.
Talk to an engineerWhat we build
Agents that stand in for sales and support, around the clock.
Booking agent
Checks availability, books, reschedules and reminds, writing straight into the calendar.
Back-office agent
Checks stock, opens orders and chases status, so nobody hops between screens.
Features & capabilities
RAG knowledge base
Answers from your real documents with anti-hallucination guardrails.
Natural Thai
Understands how Thai customers actually type; human-reviewed.
Human handoff
Hard cases route to staff instantly with full chat history.
CRM writeback
Leads and conversations logged into your sales system.
Multi-channel, one brain
LINE, web and Facebook answer consistently.
Conversation dashboard
Every chat, top topics and close rates visible.
Jobs the agent takes over, in each business
The first six are jobs an agent can take over in almost any business. The last six are built for one kind of business, with its own questions and its own back office.
Sales chat agent
“The page admin can’t keep up when ads are running. Customers ask the price, hear nothing, and by the time we reply they’re gone.”
What we build- An agent that answers prices, specs, stock and promotions from the shop’s real data on LINE OA, Facebook Messenger and the website
- Product suggestions that match the question, with photo, price and an order link or payment QR in the same chat
- Instant handover to staff when a customer wants to negotiate, asks for a quote or raises something outside the data, with a summary of the conversation so far
- Every conversation and lead logged to the CRM or Google Sheets without an admin typing it in
- A dashboard showing every chat, the questions that come up most and the close rate per channel
Connects withLINE OA · Facebook Messenger · Shopee · Lazada · Omise · HubSpot · Google Sheets
After-sales support agent
“The same questions every day: how to use it, what the warranty covers, where to send it for repair. Support repeats itself and never gets to the hard cases.”
What we build- An agent that answers how-to, setup and common fault questions from your manuals and answer bank, with pictures or video where you have them
- Warranty status checked from the serial number or receipt number, with what is covered and when it ends
- Repair or claim requests opened in the chat: nearest service centre, pickup date booked, and status updates sent as the repair moves
- Complex cases and unhappy customers passed to staff at once with the conversation summary and purchase history
- A dashboard of the most common problems, the models with the most claims and the cases past their deadline
Connects withLINE OA · Zendesk · Freshdesk · Warranty system · ERP · Google Sheets
Lead qualification agent
“Sales lose half a day on people who were only curious, while the ones ready to buy wait in the queue.”
What we build- An agent that replies to every lead from Facebook Lead Ads, website forms and LINE OA within the first minute, day or night
- Budget, needs, location and decision timeline asked in the order your sales team already uses
- Leads scored against your criteria, answers logged to the CRM, and ready leads assigned to a free rep with a call-back slot booked
- Leads that are not ready followed up at intervals with the information they asked about, with sales alerted when they reply
- A dashboard of which channels produce leads that actually close, and which reps are slow to call back
Connects withFacebook Lead Ads · LINE OA · HubSpot · Salesforce · Zoho CRM · Google Calendar
Order and status tracking agent
“Half the incoming messages are ‘where is my order?’. The team opens the courier system, checks each one and types the reply.”
What we build- An agent that finds the order from a phone number, name or order number and replies with the status, tracking number and courier link
- Automatic LINE messages when the parcel leaves the warehouse, reaches the hub and is out for delivery, with no need to ask
- Address changes before dispatch, delivery date changes and cancellations of unpacked orders handled under the shop’s rules
- Parcels stuck past their due date or returned to sender flagged to the team and the customer before the customer asks
- A dashboard of open orders, late parcels by courier and the questions left for a person to answer
Connects withShopee · Lazada · LINE OA · Kerry Express · Flash Express · Thailand Post · Stock system
HR and IT helpdesk agent
“Staff ask HR about leave, benefits and passwords dozens of times a day. The answers are in the handbook that nobody opens.”
What we build- An agent in LINE or Microsoft Teams that answers leave, benefits, expense and policy questions from the latest employee handbook
- Remaining leave and claim status checked from the HR system for the person asking, within their own permissions
- Leave requests, salary certificates and IT tickets opened in the chat and routed to the manager or IT for approval
- Common IT fixes such as password resets, VPN and email setup walked through step by step, with a ticket opened if it still fails
- A dashboard of the most frequent questions and the policies staff find confusing
Connects withMicrosoft 365 · Google Workspace · LINE · HR system · Jira Service Management · Active Directory
Payment reminder agent
“At month end, accounts sit and phone debtors one by one. Some say they’ll transfer tomorrow and go quiet, and by the next due date nobody remembers who promised what.”
What we build- An agent that sends reminders before the due date, on the day and after it, with wording that changes with the days overdue and the customer’s history
- Answers to how many invoices are open and for how much, with a PromptPay QR or payment link, and a receipt sent once paid
- Promises to pay logged with the date, and a follow-up on that day if the money has not arrived
- Incoming transfers matched to invoices and the status updated in the accounting system without anyone keying it
- A morning report of who has paid, who has promised, and which accounts are overdue enough for a person to call
Connects withLINE OA · PEAK · FlowAccount · Xero · SAP Business One · PromptPay · Omise
Room booking agent on LINE and web
“A guest asks the room rate on LINE at 10 pm. Staff reply the next morning. The guest has booked elsewhere.”
What we build- An agent that checks availability and rates from the PMS and answers in Thai, English, Chinese, Japanese and Korean on LINE OA, WhatsApp and the website
- Bookings taken with a payment link or deposit QR, and confirmation with check-in details sent the moment the payment lands
- Questions about directions, breakfast, the pool, pets and check-in times answered from the hotel’s own information
- Weddings, seminars and tour groups passed to sales with the chat history and the number of rooms wanted
- A message before arrival to confirm the arrival time and transfers, and one after check-out to ask for a review
Connects withPMS · Channel manager · LINE OA · WhatsApp · Omise · Google Business Profile
Ordering and table booking agent
“At peak hours nobody can answer the phone for reservations, and takeaway orders on LINE go unanswered.”
What we build- An agent that takes reservations against the seats actually free in each sitting, reminds before the time and releases the table on cancellation
- Takeaway orders taken from the current menu and prices, sent to the POS and kitchen, with a pickup time and payment link
- Questions about the menu, allergens, vegetarian and halal options, parking and opening hours answered from the restaurant’s own information
- Sold-out items hidden automatically from the POS, with a similar dish suggested instead
- A message after the meal asking for a Google review, and promotions sent to customers who have ordered before
Connects withPOS · LINE OA · Reservation system · Omise · Google Business Profile · GrabFood
Appointment and first-contact agent
“Nurses at the counter answer booking calls instead of caring for the patient in front of them. Half the questions are opening hours and which doctors are in.”
What we build- An agent that books against real doctor schedules in the HIS or queue system, confirms, reminds before the visit and handles rescheduling or cancellation in the chat
- Questions about services, prices, which doctors are in, pre-visit preparation and accepted insurance answered from the clinic’s own information
- First-contact questions asked from the screening form your nurses define, with a suggested department or doctor, and no diagnosis or medication advice
- Symptoms that meet your emergency criteria sent to a nurse at once with the conversation so far, and the patient told to call 1669 when needed
- Reminders for follow-up visits, results ready for collection and repeat prescriptions, as the doctor orders
Connects withHIS · Queue system · LINE OA · Google Calendar · Insurer systems · Omise
Admissions and parent agent
“In admissions season the office answers the same questions about programmes, fees and documents hundreds of times a day, with no time left for the families who are serious.”
What we build- An agent that answers about programmes, fees, scholarships, entry criteria and required documents from the school’s latest information, in Thai and English
- Campus visits and trial lessons booked against the slots actually free, with confirmation and a reminder before the day
- Every enquiry and the stage it reached recorded in the admissions system, with applicants chased for missing documents
- For current parents, answers about timetables, holidays and extra charges, and absence notices passed to the class teacher
- A dashboard of enquiries per programme, the stage where applicants most often drop out and the questions worth adding to the website
Connects withAdmissions system · Student records · LINE OA · Google Calendar · Google Workspace · Omise
Lead qualification and viewing agent
“Dozens of ad leads come in each night. Sales call back the next day to find half were just browsing and the other half already talked to the project next door.”
What we build- An agent that answers about prices, floor plans, unit sizes, promotions and transfer costs the moment a customer messages, with photos and video of the show unit
- Budget, location, number of bedrooms and move-in timing asked, and the lead scored against the project’s criteria
- Only ready buyers passed to a free rep, with a show-unit viewing booked in the calendar and a summary of what the customer wants
- Every conversation logged in the CRM, sales alerted when a lead goes quiet, and the agent messaging again when a promotion fits that lead’s budget
- A first estimate of the loan amount from the income the customer states, with the documents to prepare for the bank
Connects withFacebook Lead Ads · LINE OA · CRM · Google Calendar · Salesforce · HubSpot
Test drive and service booking agent
“A customer messages to ask what the 40,000 km service costs and which day is free. The service advisor opens the booking system, checks the slots and calls back. And the cars that are due for service get no reminder at all, so the owners drift off to the garage down the road.”
What we build- An agent that books test drives against the cars and sales staff free at the showroom, confirms, reminds before the day and tells the rep which model the customer is interested in
- Service visits booked against bays actually free, with the standard service price for that model and mileage given before the customer decides
- Owners reminded when a service, insurance renewal or road tax is due, from the history in the DMS, with a booking button in the same message
- Progress updates during the repair, extra work proposed by the technician sent to the customer to approve, and the pickup time confirmed when the car is ready
- Questions about promotions, financing, courtesy transport and required documents answered from the dealer’s own information
Connects withDMS · LINE OA · Service booking system · Salesforce · Google Calendar · Omise
How it works
01
Knowledge & flows
Collect documents and FAQs, design the conversation paths.
02
Train & guardrail
Teach the agent, test against real questions, fence what it must not say.
03
Go live & tune
Launch, measure satisfaction, improve from real chats monthly.
Works with the tools you already use
Runs on the channels and sales systems you already have.
LINE OAFacebook MessengerWhatsAppClaudeGPTHubSpotSalesforceGoogle Calendar
Development process
- 1
Discover
Requirements, users and success metrics, with scope and price fixed before we start.
- 2
Design
UX and system architecture; the prototype is approved before anything is built.
- 3
Build
AI-accelerated sprints with a demo every week, reviewed by senior engineers.
- 4
Test
QA, security and performance verified against the agreed scope.
- 5
Launch & care
Production deploy, team training, and a monthly care plan.
Why DNA Maker
500+ projects since 2012
Enterprise track record across Thai banking, energy and retail leaders.
Fixed scope & price
Agreed before we start, with no surprises mid-project.
AI-fast, senior-reviewed
Our team builds with AI, so we deliver 3× faster with senior engineers guarding quality.
5 languages, Bangkok-based
We communicate and deliver in Thai, English, Japanese, Korean and Chinese, with PDPA in mind.
Turn your business problem into a system that works for you
Tell us today — get an executive-ready proposal with the plan and budget.
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