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Real estate · 11 / 12

Lead qualification and viewing agent

Ad leads get prices and floor plans the moment they message, and sales only receive the buyers with a budget and a viewing booked.

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A sales agent shows a young couple the city view from a condo show unit at golden hour; the woman holds a brochure. Real estate
“Dozens of ad leads come in each night. Sales call back the next day to find half were just browsing and the other half already talked to the project next door.”

The problem

The project runs ads every night and dozens of leads arrive with a name and a number. Sales get the list in the morning and start calling. Half don’t pick up, those who do say they were only checking the price, and the serious buyer who messaged at 9 pm asking about common-area fees gets a call the next day, after visiting the project next door.

Cost per lead is clear. Cost per booking is a question nobody can answer, because what sales said on the phone never reached the CRM, and the leads that went quiet are never messaged again.

How we solve it

We set up an agent that replies to every lead from Facebook Lead Ads, LINE OA and the website the moment it arrives. It answers the first questions from the project data: starting prices, floor plans, promotions, common-area fees and transfer costs, with photos of the show unit. Then it asks the budget, how many bedrooms and when they plan to move in.

For leads that pass, the agent offers viewing slots from a free rep’s calendar, books one and sends the rep a brief before the visit on what the customer likes and what worries them. Leads that are not ready stay in the CRM, and the agent messages them itself when a promotion fits their budget. The rep is alerted the moment they reply.

Discounts, reservations and financing stay with the sales team. The agent gives a first loan estimate from the figures the customer states, purely to prepare the documents, and customer data is kept under PDPA.

How it runs

Work comes in from
  • Facebook and TikTok Lead Ads
  • LINE OA
  • Form on the project website
  • Registered walk-ins
What the AI does
  1. Answer prices and plans on first message
  2. Ask budget, location and move-in date
  3. Score and book the viewing for sales
  4. Re-engage quiet leads on a new promotion
Where it lands
  • Viewing in the rep’s calendar
  • Lead and conversation in the CRM
  • Rep gets a brief before the meeting
  • Dashboard of leads per campaign

Before and after

Before
After
Sales call every lead in the morning; half don’t pick up
Sales get only buyers with a budget, with the viewing already in the calendar
A customer who messaged at 9 pm gets a call the next day
Every lead gets prices and floor plans in the first minute
Nobody knows which campaign produced the buyers who reserved
The dashboard shows which campaign turned into reservations

What you get

  1. 01

    An agent that answers about prices, floor plans, unit sizes, promotions and transfer costs the moment a customer messages, with photos and video of the show unit

  2. 02

    Budget, location, number of bedrooms and move-in timing asked, and the lead scored against the project’s criteria

  3. 03

    Only ready buyers passed to a free rep, with a show-unit viewing booked in the calendar and a summary of what the customer wants

  4. 04

    Every conversation logged in the CRM, sales alerted when a lead goes quiet, and the agent messaging again when a promotion fits that lead’s budget

  5. 05

    A first estimate of the loan amount from the income the customer states, with the documents to prepare for the bank

Who gets what

Business owner

Every baht of ad spend gets an immediate follow-up, and you see in numbers which campaign brings buyers who reserve and which brings only clicks.

IT director

Connected to Facebook Lead Ads and the CRM the project uses through their official APIs. Customer data stays in your system, every conversation is kept, and deletion runs on schedule under PDPA.

The team using it every day

Reps stop calling people who never pick up and start the day with viewings that people actually turn up to.

Who this fits

CondominiumsHousing estatesPool villa projectsAgents & brokeragesRental properties

Connects with what you already run

Facebook Lead AdsLINE OACRMGoogle CalendarSalesforceHubSpot

Development process

  1. 1

    Discover

    Requirements, users and success metrics, with scope and price fixed before we start.

  2. 2

    Design

    UX and system architecture; the prototype is approved before anything is built.

  3. 3

    Build

    AI-accelerated sprints with a demo every week, reviewed by senior engineers.

  4. 4

    Test

    QA, security and performance verified against the agreed scope.

  5. 5

    Launch & care

    Production deploy, team training, and a monthly care plan.

Turn your business problem into a system that works for you

Tell us today — get an executive-ready proposal with the plan and budget.

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