Back to AI Workflow

Marketing teams · 01 / 14

Marketing workflow

Every channel’s campaign results on one page before the team sits down, with a clear call on where to add budget and where to stop.

A marketing lead at an oak desk checks her phone as ad videos, social posts, a results chart and a budget tip float out. Marketing teams
“Every Monday morning the team pulls numbers from Facebook, Google Ads and LINE into Excel. The report is ready by noon, and still nobody can say which campaign paid off.”

The problem

Most marketing teams have plenty of data. The trouble is where it lives. Facebook says one thing, Google Ads another, LINE OA keeps its own report, and the actual sales sit in a back-office system marketing cannot open. Pulling it together becomes one person’s weekly job, repeated every Monday and wrong every time a cell is pasted into the wrong row.

So budget decisions always run behind what is actually happening. A campaign that stopped paying off keeps running for days before anyone sees it, and the one that works does not get more budget in time.

How we solve it

We set up one agent to do the job of the person who gathers the numbers. Every morning it connects to each ad platform’s API, pulls yesterday’s spend, leads and orders, lays them out in the table format your team already uses, and compares each campaign with its budget and target.

What lands in LINE is a short read: which campaigns hit target, which spent more without more leads, and what we suggest doing next. The team reads it in two minutes and decides on the spot. Anyone who wants the full numbers opens the dashboard, which is already up to date.

The decisions stay with people. The agent does not touch budgets until you say so. If one day you want it to pause any campaign whose cost per lead passes the ceiling, that rule can be switched on, with someone approving in LINE each time.

How it runs

Work comes in from
  • Facebook Ads
  • Google Ads and TikTok
  • LINE OA
  • Sales from the back office
What the AI does
  1. Pull yesterday’s numbers each morning
  2. Combine and compare with budget and targets
  3. Spot the campaigns that are off
  4. Write the summary and the call
Where it lands
  • Morning summary in the marketing LINE group
  • Dashboard for executives
  • Alert when spend runs off course
  • Monthly report, written automatically

Before and after

Before
After
The report is ready at noon on Monday after a morning of copy-paste
The summary is in LINE before the team reaches the office
A campaign is found not to pay off after the budget is gone
A midday alert the moment a campaign starts overspending
An executive asks for numbers and waits for slides
Executives open the dashboard themselves, any time

What you get

  1. 01

    An agent pulls yesterday’s results from Facebook Ads, Google Ads, TikTok and LINE OA every morning into one table

  2. 02

    Spend compared with the monthly budget and the cost-per-lead target of each campaign

  3. 03

    A short summary in the marketing LINE group with a call on which campaigns to scale, trim or stop

  4. 04

    A midday alert when a campaign burns budget unusually fast or cost per lead jumps past its ceiling

  5. 05

    A dashboard executives can open themselves, and a monthly report written automatically

Who gets what

Business owner

Every baht of ad spend next to the leads and sales it produced, on one page, every day.

IT director

Connected through each platform’s official API, no passwords handed to anyone, read-only until you choose to allow more.

The team using it every day

The marketing team stops being the people who copy numbers and goes back to the job they were hired for: making campaigns.

Who this fits

Retail & e-commerceClinics & aestheticsReal estateSchools & tutoringAny brand advertising on several channels

Connects with what you already run

Facebook AdsGoogle AdsTikTok AdsLINE OAGoogle SheetsLooker Studio

Development process

  1. 1

    Discover

    Requirements, users and success metrics, with scope and price fixed before we start.

  2. 2

    Design

    UX and system architecture; the prototype is approved before anything is built.

  3. 3

    Build

    AI-accelerated sprints with a demo every week, reviewed by senior engineers.

  4. 4

    Test

    QA, security and performance verified against the agreed scope.

  5. 5

    Launch & care

    Production deploy, team training, and a monthly care plan.

Turn your business problem into a system that works for you

Tell us today — get an executive-ready proposal with the plan and budget.

Talk to an engineer about this